Privacy policy

Last updated: November 9, 2026

Amara Rugs LLC ("Amara Rugs," "we," "us") is a handmade rug house in Torrance, California. This page explains what personal information we collect, why, who handles it, how long we keep it, and the choices you have. We have tried to keep it short and plain.

Who we are

Amara Rugs LLC
23645 Madison St, Torrance, CA 90505, United States
info@amararugs.com
(310) 378-6999

How our business works, and why it matters here

We work mainly with the trade: designers, architects and firms. Visitors can browse our rugs without an account and without seeing prices. Trade accounts see pricing and can order and request quotes. Private clients are invited or approved by our staff before they see pricing. Because accounts are approved by people, we collect some information about you to decide whether to open one.

What we collect, and why

Information you give us

Contact details (name, email, phone, company): when you apply for a trade account, make an inquiry, book an appointment, request a sample, or place an order. We use them to reply to you, run your account and fulfill your request.
Trade application details (name, email, company, and what you tell us about your work): to decide whether to approve a trade account.
Inquiry messages and any files you attach (PDF, JPG, PNG, HEIC or WebP drawings and artwork): to answer your question or prepare a custom quote.
Appointment details (name, contact details, preferred time, and any notes): to schedule a showroom visit, an in-home consultation, a studio showing or a rug cleaning pickup and return. For a visit to your home or studio we also ask for the address. For a video showing, we send a video call link.
Sample requests (the ship-to address you type, and the designs you choose): to send you cuttings of made-to-order designs.
Quotes and projects (the rugs and sizes you choose, and notes): to prepare quotes and keep your project together.
Saved lists (rugs you save or compare): if you are not signed in, your saved rugs stay only in your browser on your device. If you are signed in, the rugs you save are also kept with your account on our servers, so your list appears on every device you use. We keep only which rugs you saved and when you saved them. We delete your saved list when you ask us to. Rugs you choose to compare stay only in your browser.
Signed sales orders: when you sign a made-to-order sales order online, we record your name, title, the date and time, your IP address and device type, and keep a PDF of what you signed. We use this to show that the order was agreed.
Checkout confirmation: the time you confirm our terms before checkout is saved with your order.

Order and payment information

When you order, our online store platform collects your name, email, phone, billing and delivery addresses, and order details. Card payments are handled by our payment processor; we do not see or store your full card number.

Information collected automatically

When you visit the site, the analytics built into our online store platform collects device and usage information such as your IP address, browser type, pages viewed and referring page. This is the only analytics we use. We do not use any other analytics service or any advertising pixels.

Where it is kept, and who handles it

We do not sell your personal information. We share it only with service providers who process it for us, by category:

Online store platform. Runs the store, accounts, checkout and order records. Contact details, addresses and orders.
Payment processors. Process the payment methods you choose at checkout. Payment details and billing address.
Cloud hosting, United States. Runs our own business tools, which hold trade applications, inquiries, appointments, sample requests, quotes, projects and files you upload with an inquiry. The information you submit in those forms.
Email delivery. Sends our notifications and replies. Names, email addresses and message content.
Calendar and video calls. Sends appointment invitations, and the link for a video showing. Name, email address, appointment time and address.
Shipping carriers. Parcel and freight carriers deliver rugs and samples. Name and delivery address.
Site analytics. Built into our online store platform; shows us how the site is used. Usage data.

We may also disclose information when the law requires it, or to protect our rights, or in a sale or transfer of the business.

How long we keep it

We keep personal information only as long as we need it for the reason we collected it, or as long as the law requires. Then we delete it, or remove the details that identify you. In particular:

Trade applications. Kept while we review them. An application from a visitor without an account that stays pending is deleted automatically after a set period. An application we reject is deleted at once.
Showroom visits, inquiries and rug cleaning bookings from guests. Your contact details are removed automatically a short time after we have handled the visit, inquiry or booking. The business record stays, such as the date of a visit or the message text of an inquiry.
Files you upload with an inquiry. Deleted automatically once they are no longer needed to answer that inquiry.
Booking logistics notes. Removed when the booking is anonymized.
Sample request ship-to address. Kept for a limited time after the sample request closes, then removed; sooner if you ask us to delete your data.
Orders, invoices and payment records. Kept as long as we need them for tax and accounting. When you ask us to delete your data, your name, email and phone are removed from them and the money record stays.
Trade and client account records. Kept while your account is open, and afterward as long as we need them for tax, accounting and legal records. Your contact details are still removed if you ask us to delete your data.
Alerts and audit logs. Carry record IDs rather than your contact details, and are kept for a limited time for security and troubleshooting.
Email correspondence. Kept as long as we need it for our business and legal records.
Signed sales orders and their PDFs. Kept after the order is completed as long as we need them for tax, accounting and legal records.

Where we say "anonymized," we remove your name and contact details but keep the business record, such as the size of a rug or the date of a visit.

Your rights and choices

You can ask us to:

tell you what personal information we hold about you and give you a copy;
correct information that is wrong;
delete your information. We delete it across our systems, including our own business tools. Order, invoice and payment records stay for tax and accounting, but your name, email and phone are removed from them.

To make a request, email info@amararugs.com or call (310) 378-6999. We may need to confirm it is really you before we act, and we will reply within the time the law sets (generally 45 days).

California residents. Under the California Consumer Privacy Act as amended (CCPA/CPRA) you have the right to know what we collect and why, to delete, to correct, to opt out of the sale or sharing of your personal information, and not to be treated differently for using these rights. We do not sell personal information, and we do not share it for cross-context behavioral advertising. You may use an authorized agent to make a request on your behalf.

Marketing email. We send marketing email only to people who have opted in, for example by ticking the box on a sign-up or request form, or by asking us directly. You can unsubscribe at any time using the link in every email, or by contacting us at info@amararugs.com or (310) 378-6999. Order and account messages are not marketing and are still sent.

Cookies

We use cookies and similar technologies that are essential to run the store, such as keeping your cart and your sign-in working, and cookies that help us understand how the site is used. Where required, a banner lets you accept or decline non-essential cookies, and you can change your choice later. You can also block cookies in your browser; parts of the site may then not work.

Security

Our business tools and customer records are protected with access controls, and staff see only what they need. Our uploaded files are kept in a restricted database. No method of storage or transmission is completely secure, but we work to protect your information.

Children

Our site is for businesses and adults. We do not knowingly collect information from children under 16.

Changes

We may update this policy. The date at the top shows the latest version. If a change is significant, we will say so on this page.

Contact

Questions about this policy or your information:

Amara Rugs LLC, 23645 Madison St, Torrance, CA 90505
info@amararugs.com
(310) 378-6999