A More Responsible Future

At Amara, we believe exceptional rugs should be created with respect: for people, for communities, and for the environment. We are committed to responsible practices throughout our supply chain and strive to make a positive impact at every step.

A natural wool runner partly unrolled on the sand by the ocean

  • Ethical Partnerships

    Our distributors are associated with independent organizations that work against child labor.

  • Supporting Communities

    We support small rug weaving villages in different parts of the world, making a meaningful contribution to their local economies.

  • Global Craftsmanship

    We are proud to support local craftsmanship in India, Pakistan and Nepal.

  • A hand-woven wool rug laid out outdoors on dry earth

    Natural Materials

    We work with natural, renewable materials and prioritize traditional methods that have a lower environmental impact.

  • Hand-dyed wool in many colors drying in the sun

    Natural Dyes

    We continue to explore and use natural and vegetable dyes, reviving time-honored techniques that are better for the environment.

  • An artisan spinning wool into yarn at a wooden wheel, with dyed skeins hanging behind

    Artisan Livelihoods

    Our work helps sustain skilled artisans and preserve traditional weaving communities for generations to come.

  • Close view of a hand-knotted rug's textured pile under a side table

    Lasting Value

    A well-made rug is an investment in quality and longevity, reducing the need for frequent replacement.

A rug laid on a coastal hillside above the ocean

Made to Last, Made with Care

By supporting ethical practices and environmentally conscious methods, we aim to create valuable rugs while contributing to stronger communities and a healthier planet.