Amara’s ambition is to provide much more than just rugs. This is reflected in our manufacturing process, which consists of highly specialized state-of-the-art techniques combined with the centuries-old art of hand weaving. The end results are handmade masterpieces of an exceptional caliber..

In addition to our current inventory, Amara’s recent focus has been to develop a line of organic rugs, ensuring the use of only the best natural materials available. Depending on the size, the making of a rug can require several months or even a few years. There are seven carefully conducted steps in this process:

Wool Collection

Our manufacturers raise free grazing sheep in the northern areas of Pakistan. The resulting wool is rich in Lanolin and unequaled. This sets us apart from most rug weavers who purchase pre- processed wool from local markets. To ensure there is no harm to the animals, the sheep are carefully sheared during the Spring, enabling them to grow their blanket back before the onset of the Winter season.


To ensure that our rugs are tailored according to current and ongoing trends, integrated coordination among interior and fabric designers is carried out within the United States and overseas. Amara works hard to stay on top of recent and cutting edge developments in color palettes and designs. In coordination with other rug designers in Pakistan, Adeel Malik finalizes the designs and colors of each collection.

Natural & Vegetable Dyeing

In an effort to revive a centuries old method of dyeing and to achieve a highly desired patina, Amara has chosen to use dyes that are, primarily, natural and vegetable dyes. Amara prides itself in manufacturing natural rugs with minimal or no environmental impact. Natural and vegetable procuring resources include, but are not limited to, reds from tomatoes and dried madder root, yellows from welds, blues from indigo plants, greens from sequential dyeing of indigo and weld and browns from walnut husks.

Hand Spinning

There are several ways to spin the wool. The method Amara chooses to use is called hand spinning. Hand spinning is much more primitive and time consuming than most other methods. In the end though, we have wool strands that are each different in their structure. These subtle variations in the wool enable us to achieve beautiful textures in our rugs.

Mapping & Translation of a Design

Before rug weaving can be initiated, the weavers need a design to follow. This designing is carried out by a Rug Map Artist. Once the map is completed, it is then painted exactly as the final rug will appear. The map is now translated into the local languages of the weavers so that they will be able to develop a precise understanding of the design of the rug and of their tasks.

Weaving & Hand Knotting

Rug weaving is an art that dates back to the fifth century B.C. Using the same method as the first rug weavers of centuries ago, the process of weaving the rug begins. Weaving is done by tying a knot around multiple longitudinal threads. The average weaver ties 50 to 55 knots per minute. A respectable 9x12 rug takes roughly 344 days to weave. Tools such as sickle shaped knives and sharp sticks are used to facilitate the process and to achieve precision.

Washing, Shearing, Blocking & Final Touches

Once the rug is off of the loom, it is hand washed several times and then put on a stretch or a blocking board upside down, under the sun, to dry and acquire a straight shape. When a rug is woven its pile is uneven. Once off of the blocking board, it is then meticulously sheared to achieve an even pile.

Weavers take pride in creating a rug that will be cherished for many generations to come. Since each rug is handmade, no two rugs will ever be exactly the same. Each rug will have its own characteristic beauty that makes it truly an artistic masterpiece!